Certificate Programme in Programmatic Advertising Platforms

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Certificate Programme in Programmatic Advertising Platforms offers a deep dive into the world of digital marketing. Designed for professionals, this course equips you with essential skills in programmatic advertising, data analysis, and campaign management.

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About this course

Learn to navigate various platforms and understand the intricacies of real-time bidding and audience targeting. Whether you're a marketer, analyst, or business owner, this programme is tailored to elevate your expertise. Join us to unlock new opportunities in the dynamic field of advertising. Explore further and transform your career today!

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Course details

• Introduction to Programmatic Advertising
• Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
• Demand-Side Platforms (DSPs) and Their Functionality
• Audience Targeting and Data Management Platforms (DMPs)
• Programmatic Campaign Setup and Management
• Measurement and Analytics in Programmatic Advertising
• Real-Time Bidding (RTB) Mechanics
• Creative Strategies for Programmatic Ads
• Compliance and Privacy in Digital Advertising
• Future Trends in Programmatic Advertising Technologies

Career path

Career Roles in Programmatic Advertising

Programmatic Advertising Specialist: Focuses on optimizing advertising campaigns through data-driven strategies to maximize ROI and engagement.
Data Analyst: Analyzes data from advertising campaigns to provide insights and recommendations for improved performance and targeting.
Media Buyer: Responsible for purchasing advertising space and negotiating rates, ensuring ads are placed effectively across various platforms.
Campaign Manager: Oversees the execution and performance of advertising campaigns, ensuring alignment with marketing goals and objectives.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE PROGRAMME IN PROGRAMMATIC ADVERTISING PLATFORMS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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