Executive Certificate in Digital Marketing for PR Specialists

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Executive Certificate in Digital Marketing for PR Specialists is designed for professionals seeking to enhance their digital marketing skills. This program focuses on key strategies such as social media management, content creation, and analytics.

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About this course

Participants will learn to effectively engage audiences and boost brand visibility in the digital landscape. Tailored for PR practitioners, this certificate equips you with the tools to navigate the evolving marketing environment. Gain a competitive edge and transform your approach to public relations. Explore this opportunity to elevate your career and become a leader in digital marketing!

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Course details

• Introduction to Digital Marketing Strategies
• Social Media Management and Engagement
• Content Creation and Storytelling for PR
• SEO Fundamentals for Public Relations
• Data Analytics and Performance Measurement
• Online Reputation Management
• Email Marketing and Communication Strategies
• Crisis Management in the Digital Age
• Influencer Marketing and Collaboration Strategies
• Emerging Trends in Digital Marketing for PR

Career path

Digital Marketing Manager

Responsible for overseeing digital marketing strategies, enhancing brand visibility, and driving engagement through various online channels.

SEO Specialist

Focuses on optimizing website content to improve search engine rankings, increasing organic traffic, and ensuring online presence.

Content Strategist

Develops and manages content plans that align with brand goals, ensuring messaging is consistent across all platforms.

Social Media Manager

Handles the brand's social media presence, creating content that engages audiences and fosters community interaction.

Email Marketing Specialist

Designs and executes email marketing campaigns, focusing on building relationships with customers and increasing conversion rates.

PPC Specialist

Manages pay-per-click advertising campaigns, optimizing ad performance to maximize ROI and enhance lead generation.

Analytics Specialist

Analyzes digital marketing data to provide insights and recommendations, helping to refine strategies and improve performance.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
EXECUTIVE CERTIFICATE IN DIGITAL MARKETING FOR PR SPECIALISTS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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