Certified Specialist Programme in Social Media Listening Tools for PR
-- viewing nowCertified Specialist Programme in Social Media Listening Tools for PR is designed for public relations professionals seeking to enhance their skills. Participants will learn to effectively utilize social media listening tools to monitor brand sentiment and engage with audiences.
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Course details
• Setting Up Effective Listening Parameters
• Analyzing Data for Insights and Trends
• Measuring Brand Sentiment and Engagement
• Competitor Analysis through Social Listening
• Crisis Management and Real-Time Monitoring
• Reporting Findings to Stakeholders
• Best Practices for Social Media Engagement
• Case Studies: Successful Social Media Strategies
• Ethical Considerations in Social Media Listening
Career path
- Social Media Manager - Responsible for managing and executing social media strategies, overseeing content creation, and analyzing engagement metrics.
- Digital PR Specialist - Focuses on building online relationships, crafting press releases, and leveraging social media platforms to enhance brand visibility and reputation.
- Content Strategist - Develops and implements content strategies that align with marketing goals, utilizing social media listening tools for insights.
- Social Media Analyst - Analyzes data from social media platforms to gauge performance, providing actionable insights to improve PR campaigns.
- Community Manager - Engages with audiences on social media, fostering communication and building community around the brand while monitoring feedback.
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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