Graduate Certificate in Pay-Per-Click Optimization
-- viewing nowGraduate Certificate in Pay-Per-Click Optimization is designed for marketing professionals aiming to enhance their digital advertising skills. This program focuses on mastering PPC strategies and campaign management to drive targeted traffic and maximize ROI.
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Course details
• Keyword Research and Selection Techniques
• Creating Effective Ad Copy and Creative
• Bid Management Strategies and Budgeting
• Landing Page Optimization for Conversions
• Analytics and Performance Tracking
• A/B Testing for Ad Campaigns
• Understanding Quality Score and Ad Rank
• Advanced Targeting Techniques and Segmentation
• Google Ads and Social Media Advertising Platforms
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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