Certified Specialist Programme in Social Media Marketing for Mental Health Services
Published on June 18, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's here to talk about an exciting course titled "Certified Specialist Programme in Social Media Marketing for Mental Health Services". Could you please introduce yourself? GUEST: Hello, I'm Dr. Sarah Peterson, a psychotherapist with over 15 years of experience in the field. I'm also a trainer for this new course. HOST: That's wonderful, Sarah! So, tell us more about this programme. What inspired its creation? GUEST: Well, we noticed a gap between traditional mental health services and digital outreach. This programme aims to bridge that gap by teaching professionals how to effectively use social media to promote their services. HOST: Interesting! Could you share some current trends in using social media for mental health awareness? GUEST: Absolutely! There's a growing emphasis on creating safe spaces online, combating stigma, and promoting self-care. Authenticity, consistency, and engagement are key elements in successful strategies. HOST: That sounds challenging. What kind of challenges do you think mental health professionals might face when implementing these strategies? GUEST: Time management, understanding algorithms, and maintaining ethical boundaries can be tricky. Our course addresses these issues by providing practical solutions and best practices. HOST: That's reassuring. Lastly, where do you see the future of social media marketing in mental health services going? GUEST: I believe it will become an essential part of service delivery. As society becomes more digitally connected, mental health providers need to meet people where they are - which is often on social media. HOST: Thank you, Sarah, for sharing your insights and experiences related to this unique course. It's been enlightening! GUEST: My pleasure! Thanks for having me.
