Executive Certificate in Building a Brand on Snapchat Discover
Published on June 18, 2025
About this Podcast
HOST: Welcome to our podcast, where we delve into the world of digital marketing with experts in the field. I'm thrilled to have [Guest Name], an expert in social media strategy, joining us today to discuss the Executive Certificate in Building a Brand on Snapchat Discover. Let's start by having you share your personal experiences with Snapchat as a platform for branding. GUEST: Thanks for having me! Snapchat is a unique platform that offers brands the opportunity to connect with a younger demographic in an authentic and engaging way. I've seen firsthand how effective it can be in building brand loyalty and driving sales. HOST: That's fascinating. And what current industry trends are you seeing when it comes to Snapchat and branding? GUEST: There's a growing trend towards ephemeral content, or content that disappears after a short period of time. Snapchat is the pioneer in this space, and brands are starting to take notice. Additionally, the use of augmented reality filters and lenses is becoming more popular as a way to create interactive and immersive brand experiences. HOST: Those are some interesting trends. Now, what challenges have you faced or observed when it comes to building a brand on Snapchat Discover? GUEST: One challenge is the learning curve associated with the platform. Snapchat has its own unique features and user behavior, so it can be difficult for brands to adapt their traditional marketing strategies to this new medium. Additionally, measuring the ROI of Snapchat campaigns can be challenging due to the platform's lack of robust analytics tools. HOST: Those are certainly valid challenges. Finally, where do you see the future of branding on Snapchat Discover heading? GUEST: I believe we'll continue to see more brands leveraging Snapchat Discover for brand storytelling and audience engagement. The platform's focus on ephemeral content and interactive features lends itself well to creating memorable and impactful brand experiences. I'm excited to see how brands continue to innovate and push the boundaries of what's possible on Snapchat. HOST: Well, [Guest Name], thank you so much for sharing your insights with us today. If you're interested in learning more about building a brand on Snapchat Discover, be sure to check out the Executive Certificate program. Until next time, keep exploring and keep learning!
