Certificate Programme in Social Media Engagement Strategies and Tactics
Published on June 14, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Anna, an expert in social media engagement strategies. Anna, you're here to talk about your course, the 'Certificate Programme in Social Media Engagement Strategies and Tactics'. Can you tell us what inspired you to create this course? GUEST: Absolutely, I've seen a growing need for businesses and marketers to understand how to effectively engage their audiences on social media. This course is a response to that demand. HOST: That's fantastic. And how does this programme help students in their day-to-day social media activities? GUEST: It provides them with practical skills and tactics to create impactful content, boost brand visibility, and foster community interaction. They'll learn from real-world examples and hands-on projects. HOST: Speaking of real-world, what are some current trends in social media engagement that our listeners should be aware of? GUEST: There's a shift towards more authentic and personalized content. Also, video content is increasingly popular, and interactive elements like polls and quizzes can significantly boost engagement. HOST: Those are great tips. But every industry has its challenges. What do you find most challenging when it comes to social media engagement? GUEST: Staying updated with algorithm changes and platform features can be tough. Also, standing out in the sea of content and maintaining a consistent brand voice is challenging. HOST: That sounds demanding indeed. Now, looking ahead, where do you see the future of social media engagement going? GUEST: I believe we'll see more integration of AI, augmented reality, and virtual reality. Personalization will become even more crucial, and privacy concerns might shape how we engage with audiences. HOST: Fascinating insights, Anna. Thanks for sharing your expertise with us today. If you're interested in transforming your social media approach, do explore the 'Certificate Programme in Social Media Engagement Strategies and Tactics'. Until next time, keep engaging!
