Graduate Certificate in Snapchat Discover for Storytelling
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be talking with a true expert in the field of digital storytelling. We're here to learn more about the exciting new course, the Graduate Certificate in Snapchat Discover for Storytelling. GUEST: Thanks for having me! I'm excited to discuss this innovative program that's tailored for aspiring digital storytellers. HOST: That sounds fascinating! Can you share what motivated you to create this course focusing on Snapchat's unique platform? GUEST: Absolutely! Snapchat's ephemeral nature and young, engaged audience present a unique opportunity for storytellers. We wanted to help content creators harness these features to captivate and connect with their audiences. HOST: I see. And how do current industry trends support this focus on visual storytelling and audience engagement strategies? GUEST: Visual content is more important than ever, especially on social media platforms. Brands and content creators need to create dynamic, attention-grabbing stories to stand out in users' feeds, and Snapchat Discover is the perfect place for that. HOST: Speaking of challenges, what do you think are the biggest hurdles for marketers, content creators, and media professionals when it comes to mastering Snapchat as a storytelling tool? GUEST: The fast-paced, ephemeral nature of Snapchat can be intimidating for those used to more traditional storytelling formats. Adapting to the platform's unique features and audience expectations takes time and practice. HOST: That makes sense. Lastly, where do you see the future of storytelling on Snapchat and similar platforms? GUEST: I think we'll continue to see a rise in immersive, interactive experiences that leverage augmented reality and other emerging technologies. This will give content creators even more ways to engage and entertain their audiences. HOST: Thank you so much for sharing your insights with us today! I'm sure our listeners have learned a lot about the Graduate Certificate in Snapchat Discover for Storytelling and the exciting possibilities in this field. Don't forget to explore this opportunity and unlock your potential as a digital storyteller!
