Professional Certificate in Social Media Brand Development for Mental Health Professionals
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Sarah Mitchell, a renowned mental health professional and instructor of the new course, "Professional Certificate in Social Media Brand Development for Mental Health Professionals." Sarah, can you tell us about your personal experiences that led you to create this course? GUEST: Absolutely, I've seen firsthand how powerful social media can be in building a mental health practice. However, many professionals struggle with creating an engaging and authentic online presence. This course aims to fill that gap. HOST: That's insightful. Can you share some current industry trends relevant to this course? GUEST: Sure, there's a growing emphasis on telehealth and online therapy, making a strong social media presence more crucial than ever. Also, clients are increasingly seeking mental health professionals who are relatable and approachable, which can be effectively conveyed through social media. HOST: Indeed, relatability is key. Now, what are some challenges faced in the field or while learning/teaching this subject? GUEST: One major challenge is ensuring ethical compliance when using social media. We address this in the course, guiding professionals on what they can and cannot share. Another challenge is standing out in the crowded digital space, which we tackle by teaching strategies for creating a unique and compelling brand. HOST: Those are important points to consider. Looking to the future, where do you see the intersection of social media and mental health going? GUEST: I believe social media will continue to play a significant role in mental health care, from marketing practices to delivering services. It's an exciting time, and I'm glad we can equip professionals with the skills to navigate this landscape effectively. HOST: That's a fascinating outlook, Sarah. Thank you for sharing your insights and for being here today. To our listeners, don't forget to check out the "Professional Certificate in Social Media Brand Development for Mental Health Professionals" and take the first step towards transforming your brand!
