Executive Certificate in Marketing Research Analysis
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be joined by Dr. Jane Smith, an expert in marketing research and analysis. She's here to tell us about the Executive Certificate in Marketing Research Analysis she's been teaching. Hi Jane, thanks for joining us! GUEST: Thanks for having me! I'm excited to chat about this topic. HOST: Could you start by sharing what inspired you to create this course? GUEST: Absolutely. In my experience, many professionals lack the necessary skills to effectively analyze data and apply it to their marketing strategies. This course aims to bridge that gap. HOST: Interesting. And what current trends in marketing research do you think are most relevant to this course? GUEST: Big data and AI are changing the game. This course equips participants with the ability to understand and utilize these new tools. HOST: That sounds crucial. Now, what challenges have you encountered while teaching this subject, or that your students often face? GUEST: The biggest challenge is helping students overcome their fear of data analysis. Once they realize it's not as daunting as they thought, they start to see real progress. HOST: Overcoming fears can lead to great achievements. Looking forward, where do you see the future of marketing research analysis going? GUEST: I believe we'll continue to see advancements in automation and predictive analytics, making it even more important for professionals to have a solid understanding of these concepts. HOST: It's clear that this course is not only timely but also forward-thinking. Thanks for sharing your insights with us today, Dr. Smith. GUEST: My pleasure! Thanks for having me.
