Certificate Programme in Social Media Listening for PR Strategies
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore the ever-evolving world of public relations. I'm thrilled to introduce our guest today, an expert in social media listening and PR strategies. Welcome! GUEST: Thank you for having me! I'm excited to be here. HOST: To start, could you share a bit about your experience with social media listening and how it's shaped your career in PR? GUEST: Absolutely. I've seen firsthand how social media listening can provide invaluable insights into audience behavior and trends. It's transformed the way we approach PR strategies, making them more targeted and effective. HOST: That's fascinating. And what current industry trends are you seeing when it comes to social media listening? GUEST: There's a growing emphasis on AI-powered tools for automating social media listening. These tools can analyze vast amounts of data quickly, allowing PR professionals to stay ahead of the curve and make informed decisions. HOST: Interesting. With the rise of these advanced technologies, what challenges do you see in teaching social media listening skills? GUEST: The challenge is to ensure that students understand the human element behind the data. While technology can help, it's crucial to maintain a focus on genuine engagement and relationship-building. HOST: That's a great point. Looking forward, where do you see the future of social media listening in PR? GUEST: I believe we'll see even more integration of social media listening into overall PR strategy. As technology advances, it will become increasingly important for PR professionals to harness the power of social media listening to stay competitive. HOST: Well, thank you for sharing your insights with us today. It's been a pleasure learning from your expertise! GUEST: Thank you for having me! It's been a great conversation.
