Career Advancement Programme in Storytelling for Resort Local Artisans
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Ms. Sofia, an expert in storytelling and creator of the Career Advancement Programme in Storytelling for Resort Local Artisans. Sofia, can you tell us a bit about your personal experiences that led you to create this course? GUEST: Absolutely, I've always been fascinated by the power of storytelling, especially how it can transform local artisans' businesses. Having worked with many artisans, I noticed a need for them to enhance their storytelling skills to connect better with customers and showcase their unique cultural heritage. HOST: That's fascinating! Can you share any current industry trends that highlight the importance of this course? GUEST: Certainly. These days, customers seek authentic, engaging experiences when they travel. By learning to tell compelling stories about their craft, artisans can meet this demand and significantly enhance their business opportunities. HOST: I see. And what would you say are some of the challenges faced in the field or while learning/teaching this subject? GUEST: One major challenge is helping artisans understand the value of storytelling and finding time to develop these skills amidst their busy schedules. However, the rewards of increased customer engagement, business growth, and cultural preservation make it well worth the effort. HOST: Indeed, it does. Finally, Sofia, what are your thoughts on the future of storytelling within the resort industry and its impact on local artisans? GUEST: I believe storytelling will play an increasingly important role in the resort industry, as guests crave more meaningful connections with local communities. By equipping artisans with these skills, we can preserve cultural heritage, empower individuals, and create memorable experiences for visitors. HOST: Thank you, Sofia, for sharing your insights and passion for storytelling and its potential to transform local artisans' lives and businesses. It's been a pleasure having you on our show. GUEST: Thank you for having me. It's been a pleasure sharing my experiences and thoughts on this vital topic.
