Certified Specialist Programme in Exhibition Booth Layout Design
Published on June 17, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Certified Specialist Programme in Exhibition Booth Layout Design. Can you tell us a bit about your experience in this field and what drew you to it? GUEST: I've been a marketing professional for over a decade, and I've always been fascinated by how thoughtful booth design can significantly impact event marketing. It's about creating an immersive experience that engages visitors and leaves a lasting impression. HOST: That's interesting! How has the industry evolved, and what are some current trends in exhibition booth layout design? GUEST: There's been a shift towards more interactive and technology-driven designs. Virtual and augmented reality experiences, for example, are becoming increasingly popular. Additionally, sustainability is a significant concern, with many companies opting for eco-friendly materials and booths. HOST: Those are exciting developments! What have been some challenges you've faced or observed in teaching this subject to aspiring designers and marketing professionals? GUEST: One challenge is helping students understand that a successful booth layout goes beyond aesthetics. It's about creating a functional space that meets the client's objectives and facilitates visitor engagement. Another challenge is staying updated on the latest trends and technologies in the industry. HOST: Indeed, staying relevant is crucial. Where do you see the future of exhibition booth layout design heading, and what advice would you give to those looking to excel in this area? GUEST: I believe we'll continue to see more integration of technology and sustainability in booth design. My advice to aspiring professionals is to remain curious and open to new ideas. Keep learning, stay informed about industry trends, and always prioritize the user experience in your designs. HOST: Thank you for sharing your insights and experiences with us today! If you're interested in becoming a certified specialist in Exhibition Booth Layout Design, explore this programme and take your first step towards an exciting career in event marketing.
