Certified Specialist Programme in Storytelling for Conservation PR

About this Podcast

HOST: Welcome to the show, today we're talking about the power of storytelling in conservation PR with our guest, an expert in this field. Can you tell us a bit about your experience and what led you to teach this course? GUEST: I've spent over 15 years working in conservation, and I've seen firsthand how storytelling can engage audiences and inspire action. I created this course to help other professionals harness that power for their own campaigns. HOST: That's fantastic. And what are some current industry trends when it comes to using storytelling in conservation PR? GUEST: There's a growing recognition that facts and figures alone often aren't enough to motivate people. Stories help make environmental issues more relatable and memorable. We're also seeing more emphasis on diverse voices and perspectives in storytelling, which can lead to richer, more inclusive narratives. HOST: Absolutely, it's crucial to have a variety of voices in these conversations. Now, what challenges have you encountered in teaching storytelling techniques to conservation professionals? GUEST: Some participants struggle at first to translate their technical knowledge into compelling stories. But once they start practicing, they realize that they have a wealth of fascinating material to draw from. It's incredibly rewarding to see their progress. HOST: It certainly sounds like it! Looking forward, where do you see the future of storytelling in conservation PR headed? GUEST: I believe we'll continue to see more innovative and engaging storytelling methods, such as immersive experiences, virtual reality, and data visualization. These tools can help bring environmental issues to life in new and powerful ways. HOST: Thank you so much for sharing your insights with us today. If our listeners want to learn more about your course, where can they find information? GUEST: They can visit our website and explore the program to start transforming their storytelling skills for conservation. HOST: Great! We'll be sure to include a link in our show notes. Thank you again for joining us, and for all the important work you're doing in this field. GUEST: My pleasure, thank you for having me.