Professional Certificate in Cross-border E-commerce Social Media Marketing
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Sarah, an expert in cross-border e-commerce social media marketing. Sarah, could you start by sharing a bit about your experience in this field? GUEST: Absolutely, I've spent over a decade helping businesses expand their e-commerce operations globally using social media platforms. It's been a fascinating journey! HOST: That's impressive! Now, let's talk about the course you're involved with - 'Professional Certificate in Cross-border E-commerce Social Media Marketing'. Can you tell us what inspired its creation? GUEST: Sure, we noticed a gap between the rapid growth of cross-border e-commerce and the availability of comprehensive training programs. This course aims to fill that gap. HOST: Interesting. And what are some current trends in cross-border e-commerce social media marketing that students can expect to learn about? GUEST: They'll explore topics like AI-driven personalization, influencer collaborations, and real-time consumer engagement, all crucial for successful global campaigns. HOST: Those sound like key strategies. But there must be challenges too. What would you say is the biggest hurdle for those looking to excel in this area? GUEST: Understanding cultural nuances and local regulations across different markets can be tricky. But our course addresses these complexities head-on. HOST: That's reassuring. Looking forward, where do you see the future of cross-border e-commerce social media marketing heading? GUEST: I believe we'll see even more integration of AR/VR technologies and data-driven storytelling, making online shopping experiences more immersive and personalized. HOST: Fascinating insights, Sarah. Thanks for joining us today and giving our listeners a glimpse into the exciting world of cross-border e-commerce social media marketing! GUEST: My pleasure! Thanks for having me.
