Postgraduate Certificate in AI in E-commerce: User Engagement Strategies for Recommendations
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today we're delighted to have Dr. Sarah Mitchell with us, an expert in AI and E-commerce. She's here to discuss her new course, the Postgraduate Certificate in AI in E-commerce: User Engagement Strategies for Recommendations. Welcome, Sarah! GUEST: Thanks for having me! I'm excited to be here. HOST: So, Sarah, what inspired you to create this course? Any personal experiences or insights that led you to focus on AI-driven user engagement strategies? GUEST: Absolutely! I've seen firsthand how powerful AI can be in driving customer engagement and sales. By analyzing user behavior and implementing personalized recommendations, businesses can significantly improve customer experiences. HOST: Fascinating! And how do current industry trends influence this area of study? GUEST: AI adoption is growing rapidly in e-commerce, especially due to the pandemic. Brands are increasingly leveraging AI to better understand their customers and offer tailored experiences, even in a highly competitive digital marketplace. HOST: That sounds challenging. What are some of the obstacles you've encountered while teaching this subject or working in the field? GUEST: One major challenge is the rapid pace of technological change. Staying up-to-date with the latest AI tools and techniques can be difficult, but it's crucial for success in this field. HOST: I can imagine! Lastly, where do you see the future of AI in e-commerce, particularly in user engagement strategies? GUEST: I believe we'll continue to see more sophisticated AI models that can accurately predict user preferences and offer highly personalized recommendations. This will lead to even stronger customer loyalty and overall business growth. HOST: Dr. Sarah Mitchell, thank you so much for sharing your insights and discussing your new course. We're sure it will be an invaluable resource for professionals looking to harness AI in e-commerce. GUEST: Thanks for having me! It's been a pleasure. HOST: To our listeners, discover more about the Postgraduate Certificate in AI in E-commerce and elevate your career today! Join us next time for another exciting conversation with industry experts. Until then, stay curious!
