Certificate Programme in TikTok Storytelling for Journalism Reporting
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the innovative course, "Certificate Programme in TikTok Storytelling for Journalism Reporting." Can you tell us a bit about your experience and what led you to create this program? GUEST: I've spent over a decade in journalism and saw the shift towards digital storytelling. TikTok's unique format offers incredible potential for engaging content while maintaining journalistic integrity. HOST: That's fascinating. How do you think TikTok has changed the way journalists tell stories, and what are some current industry trends in this area? GUEST: TikTok encourages journalists to be creative and concise, using visuals and sound to convey information quickly. One current trend is the rise of collaborative storytelling, where journalists work with influencers and users to create content. HOST: Collaborative storytelling sounds like a great way to engage audiences. But there must be challenges in adapting traditional journalism to this new platform. What have you found to be the most significant obstacles? GUEST: Absolutely. Maintaining accuracy and ethical standards while using trending music or humor can be tricky. We tackle these issues head-on in the course, ensuring our students are well-prepared. HOST: It's essential to strike that balance between staying true to journalistic values and connecting with the audience. Looking towards the future, where do you see TikTok and journalism intersecting? GUEST: I believe TikTok will continue to be a powerful tool for journalists, enabling them to reach new audiences and tell stories in fresh, engaging ways. Our course equips learners with the skills they need to thrive in this evolving landscape. HOST: Thank you for sharing your insights and valuable information about the "Certificate Programme in TikTok Storytelling for Journalism Reporting." It's clear that this course is an excellent opportunity for aspiring journalists and content creators to master the art of storytelling in the digital age. GUEST: Thank you. I invite everyone to explore further and enroll now to elevate their storytelling skills and connect with a global audience.
