Executive Certificate in Social Listening for Freelancers
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore the ever-evolving world of digital marketing. I'm thrilled to have Sarah, an expert in social listening and instructor of the Executive Certificate in Social Listening for Freelancers, with us today. Sarah, welcome! GUEST: Thanks for having me! I'm excited to be here and share my insights on social listening. HOST: Fantastic! To start, can you tell us about your personal experience with social listening and how it's shaped your career? GUEST: Absolutely! I began my career as a freelancer, and I quickly realized the power of understanding my audience through social media. By using social listening tools, I was able to create more targeted, effective marketing strategies and build stronger relationships with my clients. HOST: That's amazing. And as a teacher, you must see the impact of social listening on your students. What are some of the challenges they face when learning about social listening? GUEST: One common challenge is finding the right social listening tools that fit their needs and budget. I often guide them through the process of evaluating different tools based on their specific goals and the industries they serve. HOST: That makes sense. Speaking of industries, are there any current trends in social listening that freelancers should be aware of? GUEST: Yes, there's a growing focus on AI-powered social listening tools that can analyze vast amounts of data more quickly and accurately. Additionally, the integration of social listening with CRM systems is becoming increasingly popular, allowing businesses to have a more comprehensive view of their customers. HOST: It's fascinating how technology is shaping social listening. Lastly, where do you see the future of social listening, and how can freelancers stay ahead of the curve? GUEST: I believe social listening will continue to play a crucial role in digital marketing, especially as businesses increasingly rely on data-driven decision-making. Freelancers can stay updated on industry trends by attending webinars, joining online communities, and continuously learning about new social listening tools and techniques. HOST: Great advice! Thank you, Sarah, for sharing your insights and experiences with us today. And for our listeners interested in learning more about social listening, be sure to check out the Executive Certificate in Social Listening for Freelancers. Until next time, stay curious and marketing-savvy!
