Certified Specialist Programme in SEO for B2C Marketing
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about a course that promises to enhance your B2C marketing skills through SEO. Can you tell us a bit more about this Certified Specialist Programme in SEO for B2C Marketing? GUEST: Absolutely, this course is designed for marketers who want to boost their online visibility and engage consumers effectively. It covers crucial strategies like keyword research, on-page optimization, and link building, all tailored for B2C environments. HOST: That sounds fascinating. From your experience, what are some current industry trends when it comes to SEO in the B2C space? GUEST: There's a growing emphasis on user experience, with search engines favoring websites that are mobile-friendly and easy to navigate. Voice search optimization is another trend, as more people use virtual assistants to find products and services. HOST: Those are important points. Now, every field has its challenges. What do you think they are in this case, especially for those learning or teaching SEO? GUEST: The rapidly changing algorithms can be challenging. Staying updated with the latest best practices and Google updates requires continuous learning and adaptation. HOST: That certainly keeps things interesting. Looking forward, where do you see the future of SEO, particularly in the B2C context? GUEST: AI and machine learning will play a significant role in SEO. We can expect more personalized search results based on user behavior and preferences. HOST: Thank you for sharing your insights. It's clear that this course offers valuable knowledge and skills needed in today's digital marketing landscape. To our listeners, if you're interested in elevating your marketing game, join the Certified Specialist Programme in SEO for B2C Marketing and connect with your audience effectively. Until next time!
