Postgraduate Certificate in Influencer Influencer Marketing Targeting
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Sarah Peterson, an expert in digital marketing and the instructor for our new course, "Postgraduate Certificate in Influencer Marketing Targeting." Sarah, welcome! GUEST: Thank you, it's great to be here! HOST: Can you share with us what initially drew you to this area of expertise, influencer marketing? GUEST: Absolutely! I was fascinated by how brands could build authentic relationships with consumers through influencers. It's a dynamic, exciting field that's always evolving. HOST: That's true, influencer marketing has certainly taken off in recent years. What current trends are you seeing that are most relevant to this course? GUEST: We're seeing a shift towards micro and nano influencers, who often have more engaged audiences. Brands are also focusing on long-term partnerships rather than one-off campaigns. HOST: Interesting. I can imagine that could present some challenges. What would you say are the biggest hurdles when it comes to influencer marketing targeting? GUEST: One challenge is measuring success. It's not just about likes and followers, but also about engagement and conversions. Another challenge is finding the right influencers who truly align with your brand's values and target audience. HOST: Those are important points. Looking ahead, where do you see the future of influencer marketing going? GUEST: I believe we'll continue to see more authentic collaborations, as well as increased use of AI for influencer discovery and campaign tracking. There's also a growing emphasis on diversity and inclusion, which is great to see. HOST: That sounds very promising! Thank you, Sarah, for sharing your insights with us today. To our listeners, don't forget to check out the "Postgraduate Certificate in Influencer Marketing Targeting" course to unlock your potential in this exciting field!
