Postgraduate Certificate in Storytelling Analytics on Snapchat Discover
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore innovative courses and their real-world impact. I'm thrilled to have [Guest] here today, an expert in storytelling and analytics, to discuss the Postgraduate Certificate in Storytelling Analytics on Snapchat Discover. Can you tell us a bit about your experience and what drew you to this course? GUEST: Absolutely! I've spent over a decade in digital marketing, and the ever-evolving world of social media storytelling has always fascinated me. This course combines two of my passions: data-driven strategies and compelling narratives. HOST: That's fantastic. Now, let's talk about industry trends. How do you see storytelling and analytics shaping the future of content creation, especially on Snapchat Discover? GUEST: Snapchat Discover is a unique platform, and understanding user behavior through analytics is crucial for successful storytelling. Brands and creators who leverage data to tailor content to their audience will stand out in a crowded market. HOST: What are some challenges you've encountered or anticipate when it comes to merging storytelling with analytics? GUEST: Balancing creativity with data-driven decision-making can be tricky. It's essential to maintain the art of storytelling while using analytics to optimize content and reach the right audience. HOST: That's an interesting point. Lastly, how do you envision the future of storytelling analytics, both in the classroom and in the industry? GUEST: I believe storytelling analytics will become increasingly important as technology advances. Courses like this one will empower students to stay ahead of the curve and make a real impact in the industry. HOST: Thank you so much for joining us today and sharing your insights on the Postgraduate Certificate in Storytelling Analytics on Snapchat Discover. It's been a pleasure discussing this exciting course with you. GUEST: Thank you for having me! It's been a great conversation, and I hope listeners are inspired to explore the possibilities of this innovative program.
