Certificate Programme in Social Media for Writers
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Anna, an expert in social media and the instructor of the Certificate Programme in Social Media for Writers. Anna, could you please share a bit about your personal experiences that led you to create this course? GUEST: Absolutely! I've spent over a decade in digital marketing, and as a writer myself, I noticed the gap between creative content and effective social media strategies. I created this course to help writers bridge that gap. HOST: That's fantastic. And what current industry trends do you think are most relevant for writers in the social media landscape? GUEST: There are two key trends: short-form video content, like Reels and TikToks, and the increasing importance of data-driven content strategies. My course dives into both of these areas. HOST: Oh, interesting. Now, every subject has its challenges, what do you think are the major hurdles when it comes to social media for writers? GUEST: The biggest challenge is standing out in a saturated market. In my course, I teach students how to develop their unique voice and build a loyal audience. HOST: That's so important. Now, let's look to the future. Where do you see the intersection of social media and writing heading in the next few years? GUEST: I believe we'll see even more integration of social media and content creation platforms, making it crucial for writers to be social media savvy. HOST: Anna, thank you for sharing your insights and experiences with us today. It's been a pleasure learning more about the Certificate Programme in Social Media for Writers. GUEST: Thank you for having me! I'm excited to see more writers thrive in the digital space.
