Executive Certificate in AI Content Psychographic Targeting for Customer Advocacy
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Dr. Jane Smith with us, an expert in AI and marketing. She's here to discuss her new course, the "Executive Certificate in AI Content Psychographic Targeting for Customer Advocacy." Dr. Smith, can you tell us what inspired you to create this program? GUEST: Absolutely, I've seen a growing need for marketing professionals to understand and leverage AI technology. This course bridges that gap, combining AI with psychographic insights for more effective customer engagement. HOST: That sounds fascinating. Could you share some current industry trends related to this intersection of AI and psychographics? GUEST: Sure, we're seeing a shift towards personalized marketing, where AI is used to understand customer behavior and preferences at a deeper level. This allows for more targeted content strategies that truly resonate with audiences. HOST: I can imagine that implementing these strategies comes with its own set of challenges. What are some common obstacles you've encountered or observed in this field? GUEST: One major challenge is the ethical use of AI and data. It's crucial to respect customer privacy while still gathering valuable insights. Another issue is the accessibility of AI tools - not all businesses have the resources to implement advanced AI technology. HOST: Those are important considerations. Looking forward, what do you think the future holds for AI-driven psychographic targeting in marketing? GUEST: I believe we'll see even more sophisticated AI models that can accurately predict customer needs and preferences. This will lead to stronger customer connections and increased loyalty. HOST: Dr. Smith, thank you so much for sharing your insights with us today. I'm sure our listeners have gained a lot from this conversation. To learn more about the "Executive Certificate in AI Content Psychographic Targeting for Customer Advocacy," visit our website and explore further!
