Executive Certificate in AI Content Psychographic Targeting for Customer Advocacy
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have with us Dr. Sophia Williams, a renowned expert in AI and marketing. She's here to discuss her course, the "Executive Certificate in AI Content Psychographic Targeting for Customer Advocacy." Dr. Williams, could you start by sharing what inspired you to create this course? GUEST: Absolutely, host. I noticed a gap in understanding about how AI can be used to create more personalized marketing strategies. This course aims to bridge that gap. HOST: That's fascinating. Could you tell us a bit about the intersection of AI technology and psychographic insights in this context? GUEST: Sure. By combining AI's data processing capabilities with psychographic insights, we can create content that truly resonates with our target audience, fostering loyalty and advocacy. HOST: That sounds powerful. What are some current industry trends in AI and marketing that you're excited about? GUEST: I'm seeing a lot of innovation in using AI for predictive analytics, which can help businesses anticipate customer needs before they even know them. HOST: That certainly sounds like a game-changer. But with all this potential, there must be challenges. What would you say are the main hurdles in implementing AI in marketing strategies? GUEST: The two biggest challenges are data privacy and the need for a skilled workforce that can handle AI technologies. HOST: Those are important considerations. Looking ahead, where do you see the future of AI in marketing going? GUEST: I believe AI will become an essential tool in every marketer's toolkit, enabling more personalized, effective, and ethical marketing practices. HOST: That's an exciting vision. Thank you, Dr. Williams, for sharing your insights with us today. If you're interested in learning more about AI in marketing, be sure to check out Dr. Williams' course, the "Executive Certificate in AI Content Psychographic Targeting for Customer Advocacy."
