Certificate Programme in Ad Blocking Ethics
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking about the fascinating topic of ad blocking ethics. I'm delighted to have with us an expert in this field. Welcome! Could you please introduce yourself? GUEST: Hello, I'm [Name], a digital marketing strategist and instructor for the Certificate Programme in Ad Blocking Ethics. HOST: That's impressive! It's such a niche area. What inspired you to create this course? GUEST: Well, as a professional, I noticed the growing tension between user experience and advertising. I wanted to address the ethical implications and share best practices. HOST: Interesting. Could you tell us more about these ethical implications? GUEST: Sure. Ad blocking technology raises questions about consumer rights, advertiser responsibilities, and the role of publishers. It's crucial for digital marketers to understand this evolving landscape. HOST: Absolutely. And what are some current industry trends related to ad blocking? GUEST: One notable trend is the rise of ethical ad blocking, where users choose to block only intrusive ads. Brands are also increasingly focusing on non-intrusive ad formats to respect user experience. HOST: That sounds like a positive development. However, there must be challenges in teaching and learning this subject. What would you say they are? GUEST: The rapid pace of change in ad technology can make it hard to keep up. Also, striking a balance between advertiser needs and user experience requires a nuanced understanding. HOST: Indeed. Looking towards the future, how do you see the ad blocking landscape evolving? GUEST: I believe we'll see more collaboration between advertisers, publishers, and users to create a less intrusive, more transparent ad environment. HOST: That's an optimistic outlook. Thank you so much for joining us today and sharing your insights! We're sure our listeners have gained a lot from this conversation. GUEST: My pleasure! Thanks for having me.
