Certificate Programme in Cross-cultural Marketing Analytics

About this Podcast

HOST: Welcome to our podcast, today we have Dr. Sofia Rodriguez, an expert in cross-cultural marketing analytics and the lead instructor for our new course, "Certificate Programme in Cross-cultural Marketing Analytics". Hi Sofia, it's great to have you here! GUEST: Thanks for having me, excited to be here! HOST: So Sofia, can you tell us about your personal experiences that led you to specialize in this field? GUEST: Absolutely! I've always been fascinated by different cultures and consumer behaviors. Working in various global markets helped me understand the importance of tailoring marketing strategies to diverse audiences. HOST: Interesting! Now, let's discuss some current industry trends related to cross-cultural marketing analytics. GUEST: There's a growing emphasis on data-driven decision-making and personalization. Brands are recognizing the need to adapt their marketing efforts to suit various cultural nuances and consumer preferences. HOST: That sounds crucial for success. What challenges have you faced or observed while teaching this subject? GUEST: One common challenge is helping students unlearn ethnocentric marketing approaches. Another is keeping up with rapidly changing technology and global trends. HOST: It's essential to stay updated in such a dynamic field. Lastly, any thoughts on the future of cross-cultural marketing analytics? GUEST: I believe AI and machine learning will play a significant role in analyzing consumer data, allowing for even more precise targeting. However, we must also focus on ethical considerations when using these technologies. HOST: Great insights, Sofia! Thank you for sharing your expertise and discussing the "Certificate Programme in Cross-cultural Marketing Analytics". We're excited to see how our listeners can benefit from this course. Don't forget to check out the course details on our website!