Postgraduate Certificate in Pinterest for Marketing Directors
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore the latest trends and courses in digital marketing. I'm thrilled to have Sarah, an expert in Pinterest marketing and instructor of the Postgraduate Certificate in Pinterest for Marketing Directors, joining us today. Sarah, can you tell us about your personal experiences that led you to create this course? GUEST: Absolutely! I've spent over a decade working in marketing, and I noticed how Pinterest was often overlooked despite its immense potential for brand engagement and sales. I wanted to create a comprehensive course to help marketing directors leverage this unique platform. HOST: That's fascinating! As industry experts, what current trends do you see in Pinterest marketing that are relevant to this course? GUEST: One notable trend is the increasing use of video pins, which can significantly boost engagement. Additionally, Pinterest's advanced targeting options and ad formats are becoming more sophisticated, allowing businesses to reach their ideal audience more effectively. HOST: Those are definitely valuable insights. Now, what challenges have you faced or observed in teaching this subject, and how does your course address them? GUEST: A common challenge is helping marketing directors understand the value of Pinterest in their overall strategy. Our course addresses this by providing real-world examples and case studies that demonstrate the impact of Pinterest marketing on ROI. HOST: It's essential to see the practical applications of any marketing strategy. Looking forward, what do you think the future holds for Pinterest and its role in marketing? GUEST: I believe Pinterest will continue to grow as a platform for visual storytelling and inspiration. As a result, marketing directors who can effectively harness the power of Pinterest will have a significant advantage in driving brand engagement and sales. HOST: Thank you, Sarah, for sharing your insights and experiences with us today. We're confident that the Postgraduate Certificate in Pinterest for Marketing Directors will empower many professionals to elevate their marketing strategies and stay ahead in the competitive landscape. GUEST: Thank you for having me. I'm excited to see how this course can make a difference in the marketing world.
