Graduate Certificate in Ethical Influencer Partnership Practices
Published on June 18, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Sarah, an expert in influencer marketing and the instructor of a new course, "Graduate Certificate in Ethical Influencer Partnership Practices." Sarah, can you tell us what inspired you to create this course? GUEST: Absolutely! With the rise of influencer marketing, I noticed a need for professionals to understand the ethical aspects of these collaborations. I wanted to share my experiences and insights to help others navigate this evolving landscape. HOST: That's fantastic. Could you share some current industry trends related to ethical influencer partnerships? GUEST: Of course. Brands are now focusing on long-term relationships with influencers, building trust and authenticity. Additionally, there's a growing demand for transparency, with regulations like FTC guidelines becoming more important. HOST: Interesting. What are some challenges you've faced or observed in implementing ethical practices in influencer collaborations? GUEST: One challenge is ensuring both parties fully understand and commit to the ethical guidelines. It requires open communication, clear expectations, and ongoing education. HOST: That makes sense. Looking toward the future, how do you see the industry evolving in terms of ethical influencer partnerships? GUEST: I believe ethical practices will become the norm, as consumers increasingly value transparency and authenticity. Brands that prioritize these values will likely see stronger, more loyal audiences. HOST: Well said. Thank you, Sarah, for sharing your expertise and insights on ethical influencer partnerships. It's been a pleasure having you on the show. GUEST: Thank you for having me. I'm excited to see how this course can help professionals elevate their careers and transform their approach to influencer partnerships. HOST: To our listeners, be sure to check out the "Graduate Certificate in Ethical Influencer Partnership Practices" and join a community dedicated to responsible marketing strategies. Until next time!
