Certificate Programme in AI Content Psychographic Targeting for Customer Segmentation
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking about the fascinating world of AI in marketing with Dr. Jane Smith, an expert in this field and the instructor of our new course, "Certificate Programme in AI Content Psychographic Targeting for Customer Segmentation". Welcome, Jane! GUEST: Thanks for having me! I'm excited to dive into this topic. HOST: Great! Let's start by talking about your experience. How did you get into this unique blend of AI and marketing? GUEST: I've always been fascinated by consumer behavior, and when I discovered how AI could help us understand it better, I knew I had found my calling. HOST: It's a rapidly evolving industry, isn't it? Could you share some current trends in AI-driven marketing strategies? GUEST: Absolutely! One trend is hyper-personalization, where AI uses data to create highly tailored content for individual customers. HOST: That sounds complex. What are some challenges instructors like you face when teaching such advanced topics? GUEST: The rapid pace of innovation can be challenging. We need to ensure our curriculum stays up-to-date and relevant. HOST: That must keep you on your toes! Looking forward, where do you see AI's role in marketing evolving? GUEST: I believe AI will become integral to all aspects of marketing, from strategy development to execution and analysis. HOST: Exciting times ahead indeed! To wrap up, would you encourage professionals to take this course? Why? GUEST: Definitely! This course equips learners with the skills to leverage AI effectively, giving them a competitive edge in their careers. HOST: Beautifully said, Jane. Thank you so much for joining us today and sharing your insights! GUEST: My pleasure, thank you for having me!
