Advanced Certificate in Global Advertising and Cultural Sensitivity
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Dr. Smith with us, an expert in advertising and cultural sensitivity. She's here to talk about the Advanced Certificate in Global Advertising and Cultural Sensitivity. Dr. Smith, can you tell us a bit about your personal experiences that led you to teach this course? GUEST: Absolutely, I've worked in advertising for over 20 years, and have seen firsthand how important it is to understand cultural nuances when creating campaigns. This inspired me to develop this course, helping professionals navigate today's diverse marketplace. HOST: That's fascinating. Could you share some current industry trends relevant to the course? GUEST: Of course. One major trend is the increasing importance of inclusivity and representation in advertising. Brands that authentically connect with diverse audiences are more likely to build loyalty and drive engagement. HOST: I see. And what are some challenges faced in the field or while learning/teaching this subject? GUEST: A key challenge is staying up-to-date with global trends and cultural shifts. The world is constantly changing, so it's essential to adapt and evolve the course content accordingly. HOST: That must keep you on your toes! Lastly, what are your thoughts on the future of global advertising in terms of cultural sensitivity? GUEST: I believe we'll continue to see a growing emphasis on cultural understanding and representation. As technology connects us more than ever, it's crucial for advertisers to create campaigns that resonate across cultures and backgrounds. HOST: Dr. Smith, thank you so much for sharing your insights with us today. If you're interested in expanding your cultural competence in advertising, be sure to check out the Advanced Certificate in Global Advertising and Cultural Sensitivity. Thanks for joining us! GUEST: Thank you for having me. It's been a pleasure.
