Graduate Certificate in Storytelling for Architecture PR
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be joined by an expert in the field of architecture and communication. Can you tell us a bit about yourself? GUEST: Thanks for having me. I'm an architect with a passion for storytelling, which I've found to be incredibly powerful in PR. HOST: That's fascinating! Let's dive into the course you're associated with - 'Graduate Certificate in Storytelling for Architecture PR'. How did this idea come about? GUEST: Well, we noticed a gap between architects' design skills and their ability to communicate those designs effectively to the public. HOST: Absolutely, bridging that gap is crucial. What current trends do you see in the industry that make this course particularly relevant? GUEST: There's a growing recognition that buildings aren't just physical structures; they're narratives that can inspire or connect people. Our course helps architects tap into that potential. HOST: That's insightful. Have there been any challenges in teaching architects to tell stories? GUEST: Yes, it's a different way of thinking for many. But once they grasp the concept, they realize how it can enhance their work and career. HOST: It's exciting to think about the possibilities. Looking forward, where do you see the future of storytelling in architecture PR? GUEST: I believe it will become essential. As technology advances, storytelling will help humanize architecture, making it more accessible and engaging for diverse audiences. HOST: Well said! Thank you so much for joining us today and sharing your insights on the 'Graduate Certificate in Storytelling for Architecture PR'. GUEST: My pleasure. Thanks for having me!
