Certified Specialist Programme in Cross-cultural Social Media Advertising
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with [Guest's Name], an expert in cross-cultural social media advertising and the instructor of the Certified Specialist Programme in Cross-cultural Social Media Advertising. Can you tell us a bit about your personal experiences that led you to create this course? GUEST: Absolutely, I've worked on global marketing campaigns for years, and I noticed a significant gap in understanding cultural nuances when it comes to social media advertising. This inspired me to develop a programme focusing on these essential skills. HOST: That's fascinating. How does this course address current industry trends in cross-cultural marketing? GUEST: The course covers current best practices and strategies for engaging audiences from various cultural backgrounds. We delve into the latest social media platforms and their unique features, ensuring students stay up-to-date with the ever-evolving digital landscape. HOST: And what challenges do you see in cross-cultural social media advertising, and how does the course help address them? GUEST: One major challenge is understanding cultural sensitivities and how they influence consumer behavior. The course tackles this by providing real-world examples and case studies, enabling students to develop a keen sense of cultural awareness and adaptability in their campaigns. HOST: That sounds incredibly valuable. Looking forward, what do you think the future holds for cross-cultural marketing and this course specifically? GUEST: As the world becomes more interconnected, the demand for skilled cross-cultural marketers will continue to grow. This course equips professionals with the tools and knowledge they need to thrive in this expanding field, making it an indispensable resource for anyone looking to advance their career in global marketing. HOST: Thank you so much for sharing your insights and experiences with us today! If you're interested in learning more about the Certified Specialist Programme in Cross-cultural Social Media Advertising, check out the link in our show notes. Until next time, stay curious!
