Executive Certificate in Nonprofit Social Media Storytelling

About this Podcast

HOST: Welcome to our podcast! Today, I'm excited to have Dr. Jane Smith with us, who has extensive experience in nonprofit social media storytelling and is also the instructor for the new course, "Executive Certificate in Nonprofit Social Media Storytelling." Dr. Smith, can you tell us a bit about your personal experiences that led you to teach this subject? GUEST: Absolutely! I've spent over 15 years working in the nonprofit sector, and I've seen firsthand how powerful storytelling through social media can be in amplifying an organization's mission. It's a passion of mine to help nonprofit professionals harness this potential. HOST: That's fascinating! Can you share any current industry trends relevant to the course? GUEST: Certainly. One trend that stands out is the increasing importance of video content on social media platforms. Short, impactful videos can significantly boost engagement and help tell a compelling story. HOST: Oh, I can imagine! Now, what are some challenges faced in the field or while teaching this subject? GUEST: A common challenge is staying updated on each platform's ever-changing algorithms and best practices. In the course, we provide strategies to help participants adapt and make the most of these changes. HOST: That sounds incredibly useful. Looking towards the future, where do you see nonprofit social media storytelling heading? GUEST: I believe we'll continue to see a shift toward more immersive and interactive content, such as live streams and stories. It's essential for nonprofit professionals to stay informed and learn how to use these features effectively. HOST: Thank you so much for sharing your insights, Dr. Smith! To our listeners, if you're interested in learning more about nonprofit social media storytelling, be sure to check out the "Executive Certificate in Nonprofit Social Media Storytelling" course. Thanks for joining us today, and we look forward to continuing the conversation!