Advanced Certificate in Social Media Listening for Product Launches
Published on June 22, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's an expert in social media listening and product launches. Can you tell us a bit about yourself? GUEST: Sure, I've spent over 15 years in marketing, with the last decade focused on social media strategies for successful product launches. HOST: That's impressive! So, let's dive into the topic of your course, 'Advanced Certificate in Social Media Listening for Product Launches'. How did you get into this niche? GUEST: I noticed a gap between what consumers were saying online and how brands were responding. Bridging that gap became my passion. HOST: Fascinating! What are some current trends in social media listening that our listeners should know about? GUEST: There's a shift towards AI-powered tools to analyze data faster and more accurately. Also, visual listening, which involves understanding images and videos posted online, is gaining traction. HOST: Oh, that sounds challenging yet exciting! Have you faced any challenges while teaching this subject? GUEST: Yes, many students find it hard to translate theory into practice. To overcome this, I incorporate real-world case studies and practical exercises into my course. HOST: That's a great approach. Now, looking ahead, where do you see the future of social media listening going? GUEST: I believe it will become even more integrated with other aspects of business strategy, not just marketing. Real-time analytics and predictive capabilities will be key. HOST: Thank you for sharing your insights! Before we wrap up, any advice for marketing professionals or product managers looking to improve their social media listening skills? GUEST: Always remember that social media listening is about understanding people, not just numbers. Empathy and curiosity are as important as technical skills. HOST: Wise words indeed! Thanks for joining us today. It was enlightening to learn from your experiences and expertise. GUEST: My pleasure, thanks for having me.
