Certified Professional in AI Content Native Advertising Targeting

About this Podcast

HOST: Welcome to our podcast, today I'm excited to have Anna, an expert in AI-driven native advertising and the instructor of the new course, "Certified Professional in AI Content Native Advertising Targeting." Anna, could you tell us a bit about your experience with AI technology in native advertising? GUEST: Absolutely! I've spent over a decade working with digital marketing agencies, and in the past few years, I've seen AI revolutionize the way we approach native advertising, making it more targeted and effective. HOST: That's fascinating. And what current trends are you seeing in this field that you cover in your course? GUEST: One major trend is the increasing importance of personalization in ads. AI makes it possible to tailor content to individual user preferences, leading to higher engagement and conversion rates. HOST: Personalization seems to be a game-changer. Now, when teaching this subject, what challenges do you find students often face? GUEST: Many students find the technical aspects of AI intimidating at first. However, once they understand the basics and see how it can improve their marketing results, they become more comfortable and excited about the possibilities. HOST: I can imagine that might be a hurdle for some learners. Looking to the future, where do you see AI's role in native advertising heading? GUEST: AI will become even more integral to native advertising, with advancements in machine learning and automation. This will enable marketers to create even more personalized and impactful ad campaigns. HOST: That sounds like an exciting future for this field. Thank you, Anna, for sharing your insights and experiences with us today. If you're interested in learning how AI can enhance your native advertising skills, be sure to check out Anna's course, "Certified Professional in AI Content Native Advertising Targeting." Thanks for joining us! GUEST: Thank you for having me. It was a pleasure!