Certified Professional in Visual Storytelling for Digital Advertising
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Sarah, an expert in visual storytelling for digital advertising. Sarah, could you tell us a bit about your experience and what drew you to this field? GUEST: Absolutely, I've been working in digital marketing for over a decade now, and I've always been fascinated by the power of visuals in storytelling. It's a unique way to connect with audiences and drive engagement. HOST: That's fantastic. And speaking of storytelling, can you share some current trends in visual storytelling for digital advertising? GUEST: Sure, one trend is the use of ephemeral content, like Stories on Instagram and Snapchat. It's a great way to create urgency and encourage immediate action. Another trend is the use of interactive content, like quizzes and polls, to increase user engagement. HOST: Those are some interesting trends. Now, what would you say are some of the biggest challenges in teaching or learning visual storytelling for digital advertising? GUEST: One challenge is keeping up with the constantly changing platforms and features. It's important to stay current and adapt strategies accordingly. Another challenge is measuring the success of visual storytelling campaigns. It's not always easy to quantify the impact of a compelling visual narrative. HOST: Those are valid challenges. Finally, where do you see the future of visual storytelling in digital advertising? GUEST: I believe we'll see even more immersive and interactive experiences, such as virtual and augmented reality. The use of artificial intelligence will also become more prevalent in personalizing visual content for individual users. HOST: Fascinating insights, Sarah. Thank you for joining us today and sharing your expertise on the Certified Professional in Visual Storytelling for Digital Advertising course. GUEST: My pleasure, thanks for having me.
