Executive Certificate in Storytelling for Hotel Reevaluation
Published on June 18, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Executive Certificate in Storytelling for Hotel Reevaluation. Can you tell us a bit about this course and what it aims to do? GUEST: Absolutely, this course is designed to help hospitality leaders reimagine their hotel's narrative through storytelling. It's very practical, focusing on techniques that can be applied immediately. HOST: That sounds fascinating. How did you personally get involved in this kind of work, tying storytelling to hotel management? GUEST: I've always been interested in the power of stories. In my career, I noticed that hotels with a strong narrative often stood out. This led me to explore how storytelling could be systematically used in hotel reevaluation. HOST: Interesting. And what are some current trends in the hospitality industry that make storytelling particularly relevant now? GUEST: There's a growing recognition that experiences, not just services, matter to guests. Storytelling helps create unique, memorable experiences that set hotels apart. HOST: That makes sense. But there must be challenges in implementing storytelling in such a practical context. Can you share some of those? GUEST: Yes, one challenge is getting leaders to think creatively and move away from traditional marketing strategies. Another is ensuring the stories are authentic and resonate with the target audience. HOST: Those are significant challenges. Looking forward, where do you see the future of storytelling in the hospitality industry? GUEST: I believe storytelling will become even more critical as guests seek personalized, meaningful experiences. It's a powerful tool for hotel differentiation and guest engagement. HOST: Thank you for sharing your insights. It's clear that this course offers a unique and valuable perspective on hotel management. GUEST: Absolutely, and I'd encourage anyone interested in elevating their hotel's brand and guest experiences to explore this opportunity. HOST: That's a wrap for today's episode. Join us next time as we continue to delve into the world of hospitality innovation.
