Postgraduate Certificate in Storytelling for Biotech PR
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be joined by Dr. Jane Smith, who is here to discuss an exciting course she's involved in - the Postgraduate Certificate in Storytelling for Biotech PR. Dr. Smith, could you please start by telling us a bit about your personal experiences and insights related to this course topic? GUEST: Thanks for having me! I've spent years working in biotech PR and have seen firsthand how crucial storytelling is. This course combines my two passions, science and communication, to help professionals craft compelling narratives. HOST: That sounds fascinating. Could you share some current industry trends that are relevant to the course? GUEST: Absolutely. One trend is the increasing demand for digestible, engaging content about complex scientific topics. People want to understand these concepts without getting lost in jargon. Our course addresses this need directly. HOST: Undoubtedly, that's a challenge many face. Speaking of challenges, what kind of obstacles have you noticed when it comes to learning or teaching storytelling techniques in a technical field like biotech? GUEST: The biggest challenge is often translating complex scientific data into relatable stories. It's not about simplifying the science, but rather finding the human element that resonates with different audiences. HOST: That's a crucial point. Looking towards the future, where do you see the intersection of storytelling and biotech PR heading? GUEST: I believe we'll continue to see a growing emphasis on narrative-driven communications in the biotech industry. As technology advances, there will be even more need for skilled communicators who can bridge the gap between scientific innovation and public understanding. HOST: It's clear that this area is only going to become more important. Thank you so much for joining us today, Dr. Smith. If listeners want to explore further, where can they find out more about the Postgraduate Certificate in Storytelling for Biotech PR? GUEST: They can visit our website for more information and sign-up details. Thanks for having me, it was a pleasure discussing this exciting topic! HOST: Likewise! And thank you, listeners, for tuning in. Join us next time as we delve deeper into the world of biotech communication. Until then, stay curious!
