Certified Specialist Programme in Consumer Behavior Profiling
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Jane Smith, an expert in consumer behavior profiling and the lead instructor for the Certified Specialist Programme in Consumer Behavior Profiling. Welcome, Jane! GUEST: Thank you for having me! I'm excited to be here. HOST: To start, could you share a bit about your personal experiences and insights related to consumer behavior profiling? GUEST: Absolutely! Over the years, I've seen how understanding consumer behavior can make or break a marketing strategy. Profiling techniques help businesses connect with their audience on a deeper level, leading to more effective campaigns. HOST: That's fascinating! What current industry trends are most relevant to this course? GUEST: One trend is the growing interest in psychographics, which delves into consumers' attitudes, values, and lifestyle choices. Another trend is the rise of AI and machine learning in analyzing consumer data, making it easier to identify patterns and trends. HOST: Interesting! I can imagine there must be challenges when it comes to learning or teaching this subject. What are some of those challenges? GUEST: Indeed, staying up-to-date with rapidly changing technology and consumer preferences can be challenging. Additionally, teaching students to apply these concepts in real-world scenarios requires practical examples and case studies. HOST: As we look to the future, where do you see consumer behavior profiling heading? GUEST: I believe we'll see an increased focus on ethical considerations as businesses become more aware of privacy concerns. Also, the integration of neuroscience in consumer research will offer new insights into decision-making processes. HOST: Dr. Smith, thank you so much for sharing your expertise and insights on the Certified Specialist Programme in Consumer Behavior Profiling. It's been a pleasure having you on the show! GUEST: Thank you for having me! It was great discussing this exciting field.
