Career Advancement Programme in E-commerce Counterfeit Prevention
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Career Advancement Programme in E-commerce Counterfeit Prevention. Can you tell us a bit about your experience in this field? GUEST: Absolutely, I've spent over a decade working in brand protection for major e-commerce companies. I've seen firsthand the growth of counterfeiting and the need for effective prevention strategies. HOST: That's impressive! So, what are some current trends in e-commerce counterfeit prevention? GUEST: There's a lot of focus on using AI and machine learning to detect counterfeit products. Also, cross-industry collaboration is becoming more common as brands, marketplaces, and enforcement agencies work together to combat this issue. HOST: Interesting. What challenges have you faced or observed in teaching or learning this subject? GUEST: The biggest challenge is staying up-to-date with the rapidly changing tactics used by counterfeiters. It requires continuous learning and adaptation. HOST: That must keep you on your toes! Looking forward, where do you see the future of e-commerce counterfeit prevention heading? GUEST: I believe we'll see increased regulation and stricter penalties for counterfeiting. Additionally, consumer awareness will play a crucial role in fighting fakes as they become more educated on how to identify genuine products. HOST: It sounds like an exciting time to be involved in this field. Thank you for sharing your insights with us today. GUEST: My pleasure. I hope listeners consider joining the Career Advancement Programme to contribute to the fight against counterfeiting in the digital marketplace.
