Global Certificate Course in Social Listening for PR Campaigns
Published on June 18, 2025
About this Podcast
HOST: Welcome to our podcast, today we're delighted to have Dr. Jane Smith with us. She's an expert in public relations and social listening, and she's here to talk about her new course, the "Global Certificate Course in Social Listening for PR Campaigns". Hi Jane, it's great to have you! GUEST: Thanks for having me! I'm excited to be here. HOST: So, Jane, can you tell us a bit about your personal experience with social listening in PR campaigns? How did you get started? GUEST: Absolutely! I began my career in traditional PR, but as social media took off, I realized the importance of understanding online conversations. I started using social listening tools and saw firsthand how they could help shape more effective campaigns. HOST: Fascinating! And what would you say are some current industry trends when it comes to social listening and PR? GUEST: Well, real-time analytics is huge now. Brands want to react to trends and sentiments as they happen, not days later. Also, the use of AI and machine learning for more accurate sentiment analysis is growing rapidly. HOST: That sounds challenging but exciting at the same time. Speaking of challenges, what are some common obstacles people face when learning or teaching this subject? GUEST: One major challenge is sifting through all the noise to find meaningful insights. It can be overwhelming for beginners. But with practice and the right tools, it becomes manageable. HOST: And looking forward, where do you see the future of social listening and its role in PR campaigns? GUEST: I believe social listening will become even more integrated into PR strategies. With advancements in technology, we'll see more proactive than reactive approaches, turning insights into actionable strategies faster than ever. HOST: Dr. Jane Smith, thank you so much for joining us today and giving us a sneak peek into your new course. We're sure our listeners will find it incredibly valuable. Don't forget to check out the "Global Certificate Course in Social Listening for PR Campaigns" and elevate your communication strategies!
