Executive Certificate in Storytelling for Hotel Guest Engagement
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore innovative courses that empower professionals in various fields. Today, I'm excited to have [Guest's Name], an expert in hospitality and storytelling, here to discuss the Executive Certificate in Storytelling for Hotel Guest Engagement. Can you tell us a bit about your background and how you got involved with this course? GUEST: Thanks for having me! I've spent over 20 years in the hospitality industry, and I've always been fascinated by the power of storytelling to create memorable guest experiences. When I was approached to help develop this course, I knew it was a perfect opportunity to share my insights and passion with others in the field. HOST: That's fantastic. Now, let's dive into the course. In what ways do you think storytelling can enhance the guest experience in the hotel industry? GUEST: Storytelling creates emotional connections between guests and hotels. By crafting compelling narratives, hospitality professionals can make ordinary experiences extraordinary, fostering loyalty and driving bookings. HOST: I see. And what are some current industry trends related to storytelling and guest engagement? GUEST: Personalization is a significant trend. Guests today expect tailored experiences, and storytelling is a powerful tool for creating those personal touchpoints. Additionally, the use of technology, like AI and virtual reality, to enhance storytelling is becoming increasingly popular. HOST: That's interesting. Have you encountered any challenges in teaching storytelling techniques to hotel professionals? GUEST: Breaking away from traditional marketing strategies can be difficult for some. It requires a shift in mindset and a willingness to embrace creativity. But once they see the impact of storytelling on guest engagement, they're eager to learn more. HOST: Absolutely. Looking forward, where do you see the future of storytelling in the hotel industry? GUEST: I believe storytelling will become even more critical as guests seek authentic, meaningful experiences. The hotels that master the art of storytelling will differentiate themselves and build lasting relationships with their guests. HOST: Well said. Thank you so much for joining us today and sharing your insights on the Executive Certificate in Storytelling for Hotel Guest Engagement. To our listeners, explore further and start your journey today!
