Graduate Certificate in AI Content Psychographic Targeting for Customer Lifetime Value

About this Podcast

HOST: Welcome to our podcast, today I'm thrilled to be speaking with Dr. Jane Smith, an expert in AI-driven marketing and the lead instructor for our new course, "Graduate Certificate in AI Content Psychographic Targeting for Customer Lifetime Value". Welcome, Jane! GUEST: Thanks for having me, excited to be here! HOST: To start, can you share a bit about your experience in AI-driven marketing and what led you to create this course? GUEST: Absolutely! I've spent over a decade working with top brands, leveraging AI to optimize content strategies. I saw a need for practical, hands-on training that helps marketing professionals apply these cutting-edge techniques. HOST: That's fantastic. Now, what are some current trends you're seeing in AI-driven marketing, particularly when it comes to psychographic targeting? GUEST: The use of AI to analyze psychographic data is becoming increasingly important, as it allows marketers to truly understand their audience's motivations, interests, and values. This leads to creating highly engaging content that resonates on a deeper level. HOST: That's fascinating. Now, what challenges do you think students might face when learning about AI content psychographic targeting, and how does your course address these challenges? GUEST: Students might struggle with the technical aspects of AI, but our course breaks down these concepts into easy-to-understand terms and includes hands-on projects to ensure a solid understanding of the material. HOST: That's great to hear. Looking towards the future, where do you see AI-driven marketing heading, and how does this course prepare learners for what's to come? GUEST: AI-driven marketing will only become more prevalent, and this course equips students with the skills needed to stay ahead of the curve. By the end, they'll have the practical know-how to implement AI content strategies that maximize customer lifetime value. HOST: Dr. Jane Smith, thank you so much for joining us today and sharing your insights on the "Graduate Certificate in AI Content Psychographic Targeting for Customer Lifetime Value". It's clear that this course will provide marketing professionals with the skills they need to succeed in an ever-evolving industry. GUEST: Thank you for having me! It's been a pleasure.