Postgraduate Certificate in Fashion Publicity
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have [Guest's Name], an expert in fashion publicity and the lead instructor for the Postgraduate Certificate in Fashion Publicity. Can you tell us a bit about your background and how you got into this field? GUEST: Absolutely, I started my career as a fashion journalist, but soon realized that I was more interested in how brands communicate their stories. So I transitioned into fashion publicity and have been working in this field for over a decade now. HOST: That's fascinating! Now, let's talk about the course. What are some of the key skills that students can expect to gain from this Postgraduate Certificate in Fashion Publicity? GUEST: Students will learn essential skills like branding, media relations, and strategic communication. They'll also get hands-on experience through projects and mentorship from industry professionals. HOST: In terms of industry trends, what do you think is currently shaping the world of fashion publicity? GUEST: There's a growing emphasis on digital storytelling and influencer marketing. Brands are looking for creative ways to engage consumers online, and this is where fashion publicists come in. HOST: That sounds challenging yet exciting! Speaking of challenges, what do you find most difficult when it comes to teaching this subject? GUEST: Keeping up with the rapidly changing landscape of fashion and technology can be challenging. But it's also what makes this field so dynamic and interesting. HOST: Absolutely! Looking towards the future, how do you see the role of a fashion publicist evolving? GUEST: I believe the role will become even more integrated with digital media and data analysis. Publicists will need to understand not only traditional PR strategies but also SEO, social media analytics, and more. HOST: That's a great insight! Thank you so much for joining us today and sharing your expertise on the Postgraduate Certificate in Fashion Publicity. GUEST: My pleasure! It was great speaking with you.
