Postgraduate Certificate in Cross-cultural Customer Engagement
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be speaking with Dr. Sofia Patel, an expert in cross-cultural customer engagement and the lead instructor for the Postgraduate Certificate in Cross-cultural Customer Engagement. Dr. Patel, welcome! GUEST: Thank you for having me, it's a pleasure to be here. HOST: To start, could you share some personal experiences or insights related to cross-cultural customer engagement that inspired you to create this course? GUEST: Absolutely! In my career, I've seen how crucial it is to understand and adapt to different cultural norms when interacting with customers from various backgrounds. This led me to develop a course that equips professionals with these essential skills. HOST: Interesting! With the rise of global markets, what current industry trends are most relevant to this program? GUEST: The growing importance of cultural intelligence, personalized customer experiences, and market adaptability are all key trends shaping the content of this course. HOST: Those are vital areas for professionals to master. Now, what challenges have you faced in teaching or learning this subject matter? GUEST: One challenge is helping learners grasp the subtleties of different cultures and how they impact customer engagement. We address this by incorporating real-world examples, case studies, and interactive activities. HOST: That sounds like an effective approach. As we look to the future, where do you see cross-cultural customer engagement heading? GUEST: As businesses continue to expand into global markets, I believe cross-cultural customer engagement will become even more critical for success. Companies that invest in their employees' cultural intelligence and adaptability will have a significant advantage. HOST: I couldn't agree more! Thank you, Dr. Patel, for sharing your insights and expertise on the Postgraduate Certificate in Cross-cultural Customer Engagement. If you're interested in elevating your career and becoming a leader in cross-cultural customer engagement, this course is for you! Learn more about it now. For our audience, join us next time for another engaging conversation with industry experts. Until then, take care!
