Graduate Certificate in Storytelling Brand Crisis Communication for Athleisure Brands
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be joined by [Guest's Name], an expert in brand crisis communication and the course creator of the Graduate Certificate in Storytelling Brand Crisis Communication for Athleisure Brands. Can you tell us a bit about your personal experiences that led you to create this course? GUEST: Absolutely, I've spent over a decade working with various brands, and I've seen firsthand how crucial it is to have strong storytelling skills during a crisis. This course is designed to help marketing professionals and brand managers navigate those challenges more effectively. HOST: That's fascinating. Could you share some current industry trends related to storytelling in brand crisis communication, especially for athleisure brands? GUEST: Sure, one trend is the increasing importance of authenticity and transparency. Consumers expect brands to take responsibility for their actions and communicate honestly during difficult times. HOST: That makes sense. Now, what are some challenges faced in the field or while learning/teaching this subject? GUEST: A major challenge is staying up-to-date with the ever-evolving social media landscape. It's essential to understand how to use these platforms strategically to maintain consumer trust and manage brand reputation. HOST: Indeed, it's a rapidly changing world. Finally, how do you see the future of storytelling in brand crisis communication, particularly for the athleisure industry? GUEST: I believe we'll continue to see a growing emphasis on empathy and human connection. Brands that can tell compelling, authentic stories during crises will be better positioned to build resilience and foster long-term loyalty. HOST: Thank you so much for sharing your insights with us today. If our listeners want to learn more about the Graduate Certificate in Storytelling Brand Crisis Communication for Athleisure Brands, where can they go? GUEST: They can visit our website at [website URL] to explore the program and sign up for updates. HOST: Great! Don't forget to check out [guest's name]'s course, the Graduate Certificate in Storytelling Brand Crisis Communication for Athleisure Brands. Thanks for tuning in, and we'll catch you on the next episode.
