Global Certificate Course in Storytelling for Resort Holiday Packages
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's an expert in storytelling for resort holiday packages. Can you tell us a bit about your background and how you got into this field? GUEST: Sure, I've been a travel marketer for over a decade now. My love for travel and storytelling led me to create engaging narratives that sell unique resort experiences. HOST: That's fascinating! How does storytelling impact the marketing of resort holiday packages? GUEST: Storytelling makes a huge difference. It helps potential guests visualize themselves in the resort, creating an emotional connection with the brand. HOST: Interesting. Are there any current industry trends that are shaping the way we use storytelling in resort marketing? GUEST: Absolutely. Personalization and authenticity are big these days. People want to hear real stories from real travelers, not just polished corporate narratives. HOST: That sounds challenging. How can marketers ensure their stories remain authentic yet compelling? GUEST: It's all about balance. While it's important to highlight the resort's amenities, focusing on local culture and personal experiences can make the story more relatable and engaging. HOST: What would you say are some common challenges faced when teaching storytelling techniques for resort holiday packages? GUEST: Many students struggle with moving away from traditional sales pitches. They need to understand that storytelling is about creating experiences, not just selling products. HOST: Where do you see the future of storytelling in resort marketing going? GUEST: I believe immersive technologies like virtual reality will play a significant role. They'll allow marketers to tell immersive stories that transport potential guests right into the resort environment. HOST: That's exciting! Thank you so much for sharing your insights with us today. If our listeners want to learn more about effective storytelling in resort marketing, where can they find out more? GUEST: They can explore our Global Certificate Course in Storytelling for Resort Holiday Packages. It's designed to help travel marketers and hospitality professionals enhance their storytelling skills. HOST: Excellent! We'll make sure to include a link to the course in our show notes. Thanks again for joining us today! GUEST: My pleasure. Thanks for having me!
