Executive Certificate in Media Consumption Habits in Asia
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have here with us an expert in media consumption habits in Asia. Can you please introduce yourself? GUEST: Sure, I'm Dr. Sarah Tan, a media researcher and instructor at the University of Singapore. I've been studying and teaching about media trends in Asia for over a decade now. HOST: Fascinating! So, tell us about this course, 'Executive Certificate in Media Consumption Habits in Asia'. What inspired you to create it? GUEST: Well, I noticed that many professionals were struggling to keep up with the rapidly changing media landscape in Asia. This course aims to fill that gap by providing insights into digital media trends, audience engagement, and cultural influences shaping consumption habits. HOST: That sounds incredibly useful for marketers, media executives, and researchers. What are some current industry trends that learners can expect to explore in the course? GUEST: We delve into topics like the rise of short-video platforms, the impact of social media on news consumption, and the growing importance of data-driven marketing strategies. HOST: Those are indeed critical areas to understand in today's context. Now, what challenges did you face while putting together this program, especially considering the vast diversity within Asia? GUEST: The biggest challenge was ensuring the content was relevant and applicable across different countries and cultures within Asia. It required extensive research and collaboration with industry experts from various regions. HOST: That must have been quite a task. Where do you see the future of media consumption habits in Asia heading? GUEST: I believe we'll continue to see a shift towards personalized, interactive, and mobile-first content experiences. Understanding these dynamics will be essential for businesses to thrive in the Asian market. HOST: Absolutely! Thank you so much for sharing your insights, Dr. Tan. To our listeners, remember that by enrolling in this course, you're taking a significant step towards staying relevant and competitive in the ever-evolving world of media consumption. Discover your potential today!
