Executive Certificate in Ethical Social Media Influence Marketing
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be joined by [Guest's Name], an expert in social media marketing and the instructor for our new course, "Executive Certificate in Ethical Social Media Influence Marketing". GUEST: Thanks for having me! I'm excited to be here. HOST: Could you share with us some of your personal experiences that led you to create this course on ethical social media influence marketing? GUEST: Absolutely! I've seen many marketers struggle with maintaining their integrity while navigating the complex world of social media. This course is designed to help professionals strike that balance. HOST: That sounds fascinating! As an expert, what current industry trends do you think are most relevant to this course? GUEST: I'd say transparency and authenticity are crucial. Consumers now expect brands to be honest and responsible in their marketing efforts. HOST: Indeed, those are important values. Speaking of challenges, what do you think are some common obstacles marketers face when trying to implement ethical social media strategies? GUEST: One challenge is measuring the success of ethical campaigns, as it's not always about the numbers. Another issue is keeping up with the ever-changing platforms and algorithms. HOST: Those are valid concerns. Now, looking ahead, where do you see the future of ethical social media influence marketing going? GUEST: I believe it will become even more critical for businesses to adopt ethical practices, as consumers continue to demand authenticity and transparency from the brands they support. HOST: Well said! Thank you so much for sharing your insights and experience with us today. Readers, don't forget to check out the "Executive Certificate in Ethical Social Media Influence Marketing" to elevate your marketing career and become a leader in ethical social media practices!
