Executive Certificate in Global Media Channels
Published on June 26, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Anna, an expert in media strategies and the instructor of the Executive Certificate in Global Media Channels. Anna, could you start by telling us about your experience and what led you to teach this course? GUEST: Sure, I've spent over 15 years working in global media agencies, helping businesses navigate the complex world of strategic communication and digital marketing. I decided to teach this course to share my insights and help professionals stay ahead in the rapidly changing media landscape. HOST: That's fantastic. And what are some current industry trends that participants can expect to learn about in your course? GUEST: We'll cover topics like the rise of influencer marketing, the importance of data-driven decision making, and the increasing impact of artificial intelligence on media strategies. HOST: Intriguing! Now, what challenges do you see in this field, and how does your course address them? GUEST: The ever-evolving nature of media channels poses a significant challenge. In the course, we tackle this by focusing on adaptability, resilience, and continuous learning, ensuring participants are well-equipped to face future changes. HOST: That's crucial in today's fast-paced world. Lastly, could you share your thoughts on the future of global media strategies? GUEST: I believe we'll see even more integration of technology, personalization, and cross-platform storytelling. It's an exciting time to be in this industry, and I'm looking forward to empowering my students to drive success in their organizations. HOST: Thank you, Anna, for sharing your expertise and insights with us today. We're confident that participants in the Executive Certificate in Global Media Channels will greatly benefit from your experience and knowledge. GUEST: My pleasure, thank you for having me. I'm excited to see how this course can make a difference in professionals' careers and contribute to the growth of their organizations.
